Somebody sent this quote to me awhile back and I thought it was great because it defines the many aspects of communications with very simple examples. It's too bad we don't know who to attribute it to.
If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion.
If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales.
- Unknown
If you like it share it.
-Jarred
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